Who am I?
I started out my career at the INRA in Tunis. After 16 months I took up lecturing in zootechnics at the Ecole Supérieure d'Agriculture in Angers.
I have spent the past 40 years working for various groups specializing in animal nutrition and ruminant nutrition in particular (NUTRECO, CARGILL, INVE, CCPA) in France and Europe , also further afield in Tunisia, Asia and Israel.
Throughout my career in animal nutrition, I have focused on developing innovations around specific concepts, creating sales aid, tools for offering and assessing solutions as well as nutritional supplements.
I have always enjoyed thinking outside the box.
I systematically incorporate specific client needs into my thought process (technical features or sales team structure/requirements, regional and cultural features, competitive practices, distribution and marketing channels, etc.).
What can I do for you?
Analyse your market/product positioning, product innovations, concepts, sales aids, trial set-ups, and so on.
Propose high-performance technical processes that will deliver the kind of zootechnical performance and/or product quality your customers, dairy cow farmers and beef fatteners expect.
Help resolve zootechnical problems and improve the performance of your feeds and feeding programmes per breed and market requirements with a special emphasis on dairy cows, fattening and finishing beef cattle, fattenings lambs, dairy goats and ewes.
Successfully showcase your products
Provide training support for your teams so they can better analyse your needs and resolve the zootechnical issues your clients face.
What added-value can I provide?
Quite simply, I can provide the skills and objectivity required to get your projects off the ground because:
You don't necessarily have the time It is not always feasible to innovate, deal with technical/commercial issues, or develop and position products.
Your day-to-day business activities may not allow you to innovate or push trough new projects.
It's important to showcase your company's history, specific activities and personality to stand out from the crowd.
Key innovation drivers include curiosity and passion and ruminant nutrition is one of my passions.
Curiosity and passion are part of my DNA.
Innovation requires the ability to think outside the box!
I love looking at issues objectively and thinking outside the box while not neglecting attention to detail.
Analysis is a major part of problem-solving. It's important to have a clear understanding of issues in order to devise successful solutions.
I'm analytically-minded.
Innovation does not necessarily entail lengthy and expensive processes.
A pragmatic analysis of existing information ( from the field, scientific and technical publications or conferences) can often suffice.
I am a pragmatist and believe in adopting pragmatic approaches.
Experience is essential to innovate and resolve breeding problems.
I am an experienced nutritionist with the hands-on-skills to resolve a wide variety of nutritional issues including the unique challenges posed by geographical and cultural contexts.
Mail: didier.andrieu@orange.fr