Who am I?
At the beginning of my career, after 16 months at the INRA in Tunis, I was professor of zootechnics at the Ecole Supérieure d'Agriculture in Angers.
For almost 40 years, I have worked in various animal nutrition groups (NUTRECO, CARGILL, INVE, CCPA), mainly in ruminant nutrition, in France and in various countries and continents: Europe, Tunisia, Asia and Israel.
Throughout my career in animal nutrition, I have always sought to develop sales aids, advisory tools and nutritional supplements based on innovative but rigorous concepts.
Thinking outside the box has never been a problem.
I have systematically incorporated the specific needs of my clients into my thinking (specific technical and sales teams, regional and cultural characteristics, competition, distribution and marketing networks, etc.).














What can I do for you?
Please reflect on your market position, product positioning, product innovations, concepts, sales aids, trial set-ups, and so on.
We can help you propose high-performance technical itineraries that better meet the zootechnical performance and/or product quality expectations of your customers, dairy cow farmers and beef fatteners.
We will help you solve zootechnical problems and improve the performance of your feeds and feeding programmes.
This includes:
- Dairy cows
- Fattening and finishing beef cattle
- Fattening lambs, dairy goats and ewes
according to breed characteristics and market requirementsWe will help you promote your products
We're here to help you train your teams to better analyse needs and solve your customers' zootechnical problems.


There are so many reasons to use
personalised coaching !
It is not always feasible to have all the human resources and time required to work on innovations, technical and commercial issues, products and their positioning.
Your day-to-day tasks are great, but they can sometimes get in the way of your innovation and the progress of your projects.
Your company has its own distinctive characteristics, a unique history and a particular environment that sets it apart from others.


I have all the qualities and the distance needed to move your projects forward – and I'm ready to get started!
Two key qualities for driving innovation and creativity are curiosity and passion. I am passionate about ruminant nutrition.
I've always been driven by curiosity and passion!
Innovation is thinking outside the box! It's a fresh way of seeing things and coming up with creative solutions. It's the key to success in any field!
I love to take a step back and think outside the box!
I would like to reassure you that I am no less rigorous.
I believe that analysis is an important step in understanding problems and solving them, as well as understanding needs and satisfying them.
I'm analytical.
The generation of innovative solutions does not necessarily entail lengthy and expensive processes. Instead, it can be achieved through a pragmatic analysis of available information, including data from the field, scientific and technical publications, and conferences.
I am a pragmatist. I like pragmatism.
Experience must be integrated into the processes that lead to innovation and the resolution of breeding problems.
I am an experienced nutritionist with a strong background in addressing nutritional issues in diverse geographical and cultural settings. I am confident in my abilities to navigate and understand the unique challenges these contexts may pose.
Mail: didier.andrieu@orange.fr